Facilitator: Danny Crossman
Economic Development Committee
12/03/2010
8:00-9:00 AM
Bolton Conference Room - West Linn City Hall
Note taker: Danny Crossman
Attendees: Charlotte Berkham; Chris Sherland; Gail Holmes; Jill Thorn; Jim Edwards; Karen Hensley; Linda Neace; Thomas Boes; Tim Tragressor
Agenda topics:
Welcome: Danny
Minutes: Everyone
Surveys Status update
• Business Survey
• Consumer Survey Danny
EDC member application status: Everyone
Vision Statement: Everyone
Mission Statement: Everyone
Next Steps: All
Close: Danny
Friday, December 3, 2010
Minutes - Meeting of November 5, 2010
To: Bridget Saladino
CC: Kirsten Wyatt
From: Danny Crossman
Date: November 12, 2010
Re: Minutes of Economic Development Committee Meeting of November 5, 2010
Attendees: Jill Thorn; Jim Edwards; Tim Tragressor; Charlotte Berkham; Linda Neace
Minutes: The meeting was called to order at 8:05 am. Discussion around potential opportunities for growth and development. Jim Edwards reported on the Willamette Historic District efforts. Talked about potential of developing a “Downtown”. Discussed utilizing “what makes West Linn different” as a means of branding.
It was agreed to continue using TimeBridge to set up and confirm meeting dates and times; however, the sending of reports and information would be via regular email.
The Business Survey and the Consumer Survey were reviewed and approved
Discussed the citizen Advisory Group Annual Report; agreed that Danny would complete it following our next meeting.
Discussed the need for those members whose term expires 01/01/2011 to re-apply in order to continue servicing on the EDC...
CC: Kirsten Wyatt
From: Danny Crossman
Date: November 12, 2010
Re: Minutes of Economic Development Committee Meeting of November 5, 2010
Attendees: Jill Thorn; Jim Edwards; Tim Tragressor; Charlotte Berkham; Linda Neace
Minutes: The meeting was called to order at 8:05 am. Discussion around potential opportunities for growth and development. Jim Edwards reported on the Willamette Historic District efforts. Talked about potential of developing a “Downtown”. Discussed utilizing “what makes West Linn different” as a means of branding.
It was agreed to continue using TimeBridge to set up and confirm meeting dates and times; however, the sending of reports and information would be via regular email.
The Business Survey and the Consumer Survey were reviewed and approved
Discussed the citizen Advisory Group Annual Report; agreed that Danny would complete it following our next meeting.
Discussed the need for those members whose term expires 01/01/2011 to re-apply in order to continue servicing on the EDC...
• Gail Holmes
• Thomas Boes
• Jill Thorn
• Charlotte Berkham
• Linda Neace
Agreed to work on the Vision Statement and Mission Statement segment of the VMOSA Strategic Planning process.
Next meeting is scheduled for Friday, December 3, 2010 at 8:00 am in the Bolton Conference Room.
Next Steps:
• Danny Crossman to work with the City to get the Business and Consumer Surveys set up for completion
• Everyone to review Vision and Mission Statement segments of the VMOS Strategic Planning process and prepare for discussion at next meeting
• Members whose terms expire and who wish to continue on the committee will complete application.
• Danny will follow up with Ken Worcester regarding trail from Willamette Park to McLean House
Tuesday, October 5, 2010
"Place Based" Economic Development
What is "place-based" economic development?
Place-based economic development is a promising strategy used by a growing number of communities. It is based on the premise that a sustainable local economy must be planned and developed as an appropriate response to the possibilities and limitations of that particular place.
Place-based economic development...
• is rooted in a community's interest in the "triple bottom line" of economic, social, and environmental returns on investment,
• is focused on unique features of a particular landscape or culture
• is locally driven and capitalizing on existing local assets,
• provides a balanced long-term approach to sustainability of resources, and
• is dependent on creative entrepreneurship and long-range vision.
Creating the Place Based Economy...
• Development is from within the community, although capital need not be
• Development uses existing assets, whether cultural, physical, historical, environmental, etc., rather than importing assets from outside
• Often, investment must be initially large in order to create the "Big Push"
necessary to get things moving, hence the tie to main street revitalization
• Investment must be in local businesses and attractions, not chains or external
recruitment, capital must stay in the community whenever possible
• Development must be community-centered and supported, in both the short and
long terms
• There must be a strong sense of place that can be tapped into both within the community and from afar, via the internet
Tourism and the Place Based Economy...
• Requires activities and outlets for tourists that are unique and truly home grown
• Must be marketed as a package, rather than a set of individual items
• Branding can achieve continuity of local offerings
Targeting the Local Market...
• As the community develops, its citizens must be the first group targeted and marketed to if marketing and branding does not work for residents, it will not be successful outside the community
• bringing locals in to the process from its inception creates the sense of a community effort that is infectious, and can provide the motivation required to sustain interest and local buzz about development
• community engagement also supports a triple bottom line
• In bedroom communities, citizens may need to be convinced that they can thrive
economically and meet their consumer needs within their community
• Marketing and events can generate the buzz that leads to a shift in mindset from
the true bedroom community to a place where people live and shop
When there is no main street...
• Identify what the goals of development are, and where they are centered, ego in the natural landscape, around a festival, etc.
• If tourism is the goal, you can create a virtual main street on a single tourism web site
• Break away from the idea that resources and attractions need to be concentrated, think on a macro level, and market the community as a whole, rather than as single constituent parts
• Information must be centralized and accessible to those who seek it, especially
when there is no main street from which to gather local information and tips
• Farmers Markets and Art/Craft Markets are an ideal way to build place based
economies, especially in the absence of a main street
• Consider what makes the community unique and offer walking tours or cycling
tours that achieve the feeling of having experienced the "soul" of the community
• Centralize business resources for entrepreneurs and investors, it is imperative
that there is a "one-stop shop" for information and networking
Sustainabilitv...
• The place based economy inherently supports development that is socially, financially, and environmentally sustainable
• Community participation and local entrepreneurship ensure:
• social sustainability through fair wages, local hiring, and honoring local customs
• environmental sustainability by placing development in the hands of those who have the greatest stake in and knowledge of the local environment and natural resources
• financial sustainability by generating a nebulous of economic activity that is self-supported and self-supporting
Place Based Economy...
• Built upon the inherent culture and assets of a community
• Supports and depends upon creative entrepreneurship
• Can leverage tangible and intangible elements of a place
o Natural environment, crafts, climate, hospitality, etc.
Place-based economic development is a promising strategy used by a growing number of communities. It is based on the premise that a sustainable local economy must be planned and developed as an appropriate response to the possibilities and limitations of that particular place.
Place-based economic development...
• is rooted in a community's interest in the "triple bottom line" of economic, social, and environmental returns on investment,
• is focused on unique features of a particular landscape or culture
• is locally driven and capitalizing on existing local assets,
• provides a balanced long-term approach to sustainability of resources, and
• is dependent on creative entrepreneurship and long-range vision.
Creating the Place Based Economy...
• Development is from within the community, although capital need not be
• Development uses existing assets, whether cultural, physical, historical, environmental, etc., rather than importing assets from outside
• Often, investment must be initially large in order to create the "Big Push"
necessary to get things moving, hence the tie to main street revitalization
• Investment must be in local businesses and attractions, not chains or external
recruitment, capital must stay in the community whenever possible
• Development must be community-centered and supported, in both the short and
long terms
• There must be a strong sense of place that can be tapped into both within the community and from afar, via the internet
Tourism and the Place Based Economy...
• Requires activities and outlets for tourists that are unique and truly home grown
• Must be marketed as a package, rather than a set of individual items
• Branding can achieve continuity of local offerings
Targeting the Local Market...
• As the community develops, its citizens must be the first group targeted and marketed to if marketing and branding does not work for residents, it will not be successful outside the community
• bringing locals in to the process from its inception creates the sense of a community effort that is infectious, and can provide the motivation required to sustain interest and local buzz about development
• community engagement also supports a triple bottom line
• In bedroom communities, citizens may need to be convinced that they can thrive
economically and meet their consumer needs within their community
• Marketing and events can generate the buzz that leads to a shift in mindset from
the true bedroom community to a place where people live and shop
When there is no main street...
• Identify what the goals of development are, and where they are centered, ego in the natural landscape, around a festival, etc.
• If tourism is the goal, you can create a virtual main street on a single tourism web site
• Break away from the idea that resources and attractions need to be concentrated, think on a macro level, and market the community as a whole, rather than as single constituent parts
• Information must be centralized and accessible to those who seek it, especially
when there is no main street from which to gather local information and tips
• Farmers Markets and Art/Craft Markets are an ideal way to build place based
economies, especially in the absence of a main street
• Consider what makes the community unique and offer walking tours or cycling
tours that achieve the feeling of having experienced the "soul" of the community
• Centralize business resources for entrepreneurs and investors, it is imperative
that there is a "one-stop shop" for information and networking
Sustainabilitv...
• The place based economy inherently supports development that is socially, financially, and environmentally sustainable
• Community participation and local entrepreneurship ensure:
• social sustainability through fair wages, local hiring, and honoring local customs
• environmental sustainability by placing development in the hands of those who have the greatest stake in and knowledge of the local environment and natural resources
• financial sustainability by generating a nebulous of economic activity that is self-supported and self-supporting
Place Based Economy...
• Built upon the inherent culture and assets of a community
• Supports and depends upon creative entrepreneurship
• Can leverage tangible and intangible elements of a place
o Natural environment, crafts, climate, hospitality, etc.
Meeting Minutes - August 2010
Minutes of Economic Development Committee Meeting of August, 26 2010.
Attendees: Charlotte Berkham; Gail Holmes; Jill Thorn; Linda Neace; Jim Edwards; Karen Hensley; Tim Tragressor
Minutes: The meeting was called to order at 8:05 am. Everyone Was welcomed to the meeting and thanked for getting involved. Each person then introduced themselves, giving their background, talking about why they wanted to be involved in economic development and what they hoped to achieve.
Everyone was given copy of the resolution creating the EDC and the section of the WL Municipal Code relating to "Citizen Advisory Boards, committees and Commissions". A discussion was held regarding the roles and responsibilities of serving on a committee.
This was followed by election of a Chairperson (Jill Thorn) and a Vice- Chairperson (Karen Hensley). The committee then decided that monthly meetings were most appropriate and that Friday morning from 8:00-9:00 am was the best time for the committee to meet on a regular basis.
A discussion was held on what "Economic Development" meant for West Linn and the concept of "Place-Based" economic development was introduced. The committee determined the initial, primary goal was to create a Strategic Plan for Economic Development.
Action Items:
Attendees: Charlotte Berkham; Gail Holmes; Jill Thorn; Linda Neace; Jim Edwards; Karen Hensley; Tim Tragressor
Minutes: The meeting was called to order at 8:05 am. Everyone Was welcomed to the meeting and thanked for getting involved. Each person then introduced themselves, giving their background, talking about why they wanted to be involved in economic development and what they hoped to achieve.
Everyone was given copy of the resolution creating the EDC and the section of the WL Municipal Code relating to "Citizen Advisory Boards, committees and Commissions". A discussion was held regarding the roles and responsibilities of serving on a committee.
This was followed by election of a Chairperson (Jill Thorn) and a Vice- Chairperson (Karen Hensley). The committee then decided that monthly meetings were most appropriate and that Friday morning from 8:00-9:00 am was the best time for the committee to meet on a regular basis.
A discussion was held on what "Economic Development" meant for West Linn and the concept of "Place-Based" economic development was introduced. The committee determined the initial, primary goal was to create a Strategic Plan for Economic Development.
Action Items:
1. Determine which Friday of each month works best for the committee to meet.
2. Determine if and how the WL website can be utilized for communication among the members and with the public.
3.Share historical Economic Development information • Share varied Economic Development strategies.
4.Share VMOSA process for Strategic Planning
Thursday, September 23, 2010
Meeting Agenda - September 2010
City of West Linn
Economic Development Committee
9/24/2010
8:00-9:00 AM
Bolton Conference Room - West Linn City Hall
Facilitator: Danny Crossman
Note taker: Danny Crossman
Attendees: Charlotte Berkham; Chris Sherland; Gail Holmes; Jill Thom; Jim Edwards; Karen Hensley; Linda Neace; Thomas Boes; Tim Tragressor
Agenda topics:
Welcome
Introductions
Minutes
Status Update
• Web page
• Communications
Surveys
• Business Survey
• Consumer Survey
Clackamas County Support
• Economic Opportunities Assessment (EOA)
• Transportation and Growth Management(TGM)
Introduction to VMOSA:
Vision
Mission
Qbjectives
Strategies
Action Plans
Next Steps
Close
Economic Development Committee
9/24/2010
8:00-9:00 AM
Bolton Conference Room - West Linn City Hall
Facilitator: Danny Crossman
Note taker: Danny Crossman
Attendees: Charlotte Berkham; Chris Sherland; Gail Holmes; Jill Thom; Jim Edwards; Karen Hensley; Linda Neace; Thomas Boes; Tim Tragressor
Agenda topics:
Welcome
Introductions
Minutes
Status Update
• Web page
• Communications
Surveys
• Business Survey
• Consumer Survey
Clackamas County Support
• Economic Opportunities Assessment (EOA)
• Transportation and Growth Management(TGM)
Introduction to VMOSA:
Vision
Mission
Qbjectives
Strategies
Action Plans
Next Steps
Close
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